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Let's take a look at what RSS is about and why it's popular. An RSS icon means the site offers you automatic update notification through RSS. You may find it difficult to visit a web site nowadays and not notice the RSS icon located in the page header or at the bottom of the page.

It is a simple way of distributing instant news and notices to a very large number of people who have common interests, obviously. Anything new on web sites that might be of interest to you, news headlines, new audio or video uploads, this updated web content can be blog entries. The user, rSS is a web application that delivers updated web content in a particular data format to you. Previous formats have been called Rich Site Summary or RDF Site Summary. RSS in its more recent format stands for Really Simple Syndication, first.

They can then return to the web site for more details. RSS allows the site owner to send out immediate updates on these web sites to people who want to know if the new item is of interest to them. RSS lets you know when there's an update so you don't have to check the site. Community pages and so on would like to know when something new is posted to a site, medical web sites, product information sites, users of news sites, similarly. A bookstore that keeps track of the latest bestsellers is very attractive, for avid readers. A web site which features the latest designs and trends is attractive, for the fashion conscious. A dynamic web site with regularly changing content is a sure attraction for many people.

Multiple emails from various sites started clogging inboxes and many updates were also confused with spam, however. An initial attempt was made to carry out these update notifications through email, prior to RSS.

There are various formats for presenting these feeds one of which is RSS. Distinct from email, news feeds or web feeds were devised which could send mere notifications of changes to multiple web sites in certain data formats and this data could be presented in an aggregated and organized manner, in response to this problem.

Each item will contain a title with a brief description along with a link to the web page where the detailed update will be available. Usually the user will see a list of updated items from different web sites starting with the very latest update. The user will need to have special software called the RSS reader to read the list of notifications as they are sent. You can subscribe to a feed from a web site by just clicking on the RSS icon in the browser - this will initiate the subscription process.

RSS lets your active visitors know what's new.- like Twitter, RSS is an effective way to keep people interested and returning to your site. These smaller sites provide RSS feeds too. There are many small to medium web sites too who recognize this as an easy yet proven way of retaining customers, reuters and New York Times are all providing this feature on their web sites, while major news organizations like the BBC.